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Saturday 9 January 2010

Spoof Advertisements



advertisements above were put up to promote movie-viewing by a group of cinemas.
1. What is the underlying message of the advertisements to encourage more people to go to the cinema to watch movies?

the hidden message shown in the advertisements is that the person can always fantasize about their dreams in the movie.

2.How is the idea of fantasy as seen in the romantic movie "Titanic" and the idealized version of whales in the movie " Free Willy" contrasted with the slogan "reality sucks" of the print advertisements?

It is because in the real world, the person who imitate the poses shown in the printed advertisements will be harmed by the surroundings. They will put themselves in the danger zone and vulnerable.

3.What is the stereotypical image of wild animals in captivity and love cruises?

The image represents the wild animal in captivity is tame and will not harm people, although it is in contrast with the real life. Mostly, people will think that cruises is the place who loving couples to date but in reality, it is just like other dating places and there are actually nothing special about it.





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